AnalyticsIQ Releases CharityIQ(TM) for the Fundraising Market

Atlanta-based AnalyticsIQ announced today the release of its latest product, CharityIQ. This new marketing analytics tool is designed to identify and score the highest potential responders to fundraising offers, resulting in increased response rates and improved fundraising results.

"We're very excited about releasing CharityIQ," says company president, Dave Kelly. "We've developed it using unique and proprietary data, including our in-house database of over 800 econometric and demographic attributes. The bottom line is that our pilot customers are seeing a 30%, and sometimes higher, lift in response rates."

Gregg Weldon, Chief Analytical Officer for AnalyticsIQ, oversaw the development of CharityIQ. "We believe that charitable giving increases as economic conditions improve," says Weldon. "Therefore, we've blended two elements into CharityIQ that are major drivers in identifying the highest potential fundraising contributors. The first element is a profile of contributors, using completely unique national giving data. The second is a model that analyzes the economic conditions in each contributor's area."

CharityIQ is now available for testing exclusively from AnalyticsIQ. The new score is part of AnalyticsIQ's proprietary database called GeoBase(TM), the industry's first econometric marketing database. GeoBase is the result of AnalyticsIQ's extensive research on the impact economic conditions have on individual response rates to various marketing offers.

AnalyticsIQ is completely focused on leveraging non-traditional data, along with standard demographic data, to produce products designed to optimize response and conversion. Over the next several months, AnalyticsIQ will release additional scoring products for a variety of industry segments.

About AnalyticsIQ

Based in Atlanta, Georgia, AnalyticsIQ provides advanced analytics and modeling solutions to help marketers improve targeting. Founded by industry experts, AnalyticsIQ offers a wide range of products and services, including custom modeling services utilizing demographic and credit data. For more information, visit www.analytics-iq.com .

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