Madone -- Everything Else Is History

In the all-new Madone, Trek Bicycle has taken its quest for perfection to new levels. Charged with creating the world's finest all-day performance bike, an army of engineers, designers, physicists, chemists, carbon producers, bike shop owners, project managers and riders spent the past two years elevating the Madone from elite racing cycle to the consummate performance experience. The result of their efforts is an exquisitely balanced machine that delivers a transcendental riding experience.

The road to Madone

The new Madone represents the largest design project Trek has undertaken on any bike, at any time. It was born from the expertise of seven consecutive Tour de France victories, more than 15 years of OCLV Carbon engineering experience and the input of Lance Armstrong and other world-class riders. The Madone underwent hours of FEA analysis, exhaustive real-world ride testing and 30 different lay-up schedules as engineers fine-tuned every detail of this ultimate riding machine.

The OCLV Carbon Line-up

OCLV Carbon is synonymous with unmatched ride quality. Long the Carbon market leader, Trek continues to outpace the competition with entirely new proprietary processes and patented fiber technology that combine to deliver an extraordinarily light and strong ride. The Madone is available in three different OCLV frames:

--  OCLV Red features the highest performing carbon fiber arranged
    according to the most complex lay-up schedules.
--  OCLV Black employs intermediate modulus carbon fiber and sophisticated
    lay-up schedules.
--  OCLV White uses predominantly standard modulus carbon fiber and
    delivers an outstanding value.
    

Pick your fit

In a radical departure from the conventional thinking -- that a performance-oriented bike demands an aggressive fit -- Madone offers a trio of fit options without sacrificing Pro-Tour proven geometry.

--  Pro Fit is the racer's choice and uses the same aggressive fit as the
    original Madone
--  Performance Fit features a 30mm taller head tube that provides a
    slightly higher hand position.
--  WSD Fit is designed specifically to address a woman's body structure
    without compromising performance.
    

Availability

The Madone will be available at independent bike retailers beginning June 4th, 2007 with prices ranging from $2,749 to $7,499.

About Trek

Founded in 1976, Trek manufactures a full line of bicycles and accessories that are distributed in over 65 countries. A leader in product innovation and the bicycle champion of seven consecutive Tours de France, Trek bikes are proudly made in Waterloo, Wisconsin, and have been for more than 30 years.

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Contact: Scott Daubert Trek Road Brand Manager 920.478.2191 ext 12589 Email Contact