2006 Ad

Exuding confidence, style elegance and grace, Jada Collins makes the life of a world-class supermodel look effortless. Yet traveling to a different city every day with the world's premier traveling fashion show is anything easy. The rehearsals, press appearances, red carpet events and preparation for the big night can be hectic. But when you have a team of professionals by your side, it makes preparation for the big night go more smoothly. "We do more than 170 shows a year, so there is a lot of movement, a lot of traveling and we're constantly in and out of different hotels," says Jada, commentator for Ebony Fashion Fair and spokesmodel for Fashion Fair Cosmetics. "But it's a lot of fun, especially when you are doing what you love." This year the 49th annual Ebony Fashion Fair presents Stylishly Hot. The tour begins September 6 in suburban Chicago and ends in May 2007 in Bermuda. Each person who attends the show will receive his or her choice of a one-year subscription to Ebony magazine or a six-month subscription to Jet.

BOLD MOVES: While fulfilling the responsibilities of being the stage manager for Ebony Fashion Fair, Steve Williams is also responsible for getting Jada where she needs to be. With the hustle and bustle of the tour, and the reality of being in a different city every day, Steve needs a reliable car to get Jada from point A to Z. "It's great to have a vehicle like the Ford Edge once we get off the tour bus. It's the perfect vehicle for getting Jada around town," says Williams. "It's really sleek and classy, just like Jada, and I think the unique combination of styling, capability and driving dynamics of the car is the perfect complement for the woman on the go." Jada isn't the only one who can ride in style. Every ticketholder at every show has a chance to qualify to win a 2007 Ford Edge. One Ford Edge will be given away after the end of the 49th annual tour.

MY STYLE, MY WAY: Getting ready for the show is just as important as being there, and Jada has a dynamic team to help make sure she is looking fabulously glamorous for both the red carpet and the fashion show. SoftSheen-Carson and Fashion Fair Cosmetics make up the official Glam Squad for the 49th annual Ebony Fashion Fair. Johnny Wright of the SoftSheen-Carson Style Squad says he needs less than an hour to get Jada's hair picture-perfect, and he only uses SoftSheen-Carson products on her dazzling tresses. "I use all SoftSheen-Carson products from the new Optimum Care Anti-Breakage Therapy line for everyday maintenance to improve the strength of the hair, Let's Jam Heat Styles to lock in her runway look while protecting the hair against heat and Color Flash to obtain her luminous color," says Wright. "Their products complement my work as well as my work complements their products," Wright says about SoftSheen-Carson. One guest at every show will win a year's supply of hair-care products from SoftSheen-Carson. Freelance makeup artist Robin Harris can get Jada's "Fashion Fair" face camera-ready in 30 to 45 minutes. "I love to use Fashion Fair Cosmetics' Persian Pink eye shadow on Jada; it goes skin tone. So does the Powder," says Harris. One guest d at every show will win selected items from Fashion Fair Cosmetics.

THEY KNOW WHY YOU FLY: Ebony Fashion Fair travels to more than 170 cities in the U.S., Canada and the Bahamas. American Airlines is an official sponsor of the fashion show, and it has been for more than 30 years. "I'm always on the go, and it's good to know that American Airlines knows how to treat a busy lady like me," says Jada. American Airlines, the world's largest airline, along with its subsidiaries American Eagle and the AmericanConnection[R] airlines, serves 250 cities in more than 40 countries and has more than 3,900 daily flights. American has hubs in Chicago, Dallas/Fort Worth and Miami, Its award-winning Web site, AA.com, provides users with easy access to check and book fares, in addition to personalized news, information and travel offers. American Airlines is a founding member of the one-world[R] Alliance. Together, Alliance members serve more than 600 destinations in more than 135 countries and territories. One guest at every Ebony Fashion Fair show will win round-trip air transportation for two from American Airlines to anywhere the airline travels.

COPYRIGHT 2006 Johnson Publishing Co.
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